What is one outcome of increased customer satisfaction through a QMS?

Increased customer satisfaction through a Quality Management System (QMS) can lead to a better organizational reputation. When customers have positive experiences with a company's products or services, they are more likely to speak favorably about the organization. This word-of-mouth promotion contributes to a stronger brand reputation and can attract new customers.

Additionally, a solid reputation enhances customer trust, making them more willing to engage with the company again in the future. A strong reputation is critical for long-term success, especially in competitive markets, as it can differentiate a company from its competitors and serve as a key driver of customer loyalty.

The other outcomes mentioned do not align with the primary benefits of improved customer satisfaction related to QMS. For instance, higher product returns and increased employee turnover would suggest dissatisfaction, whereas improved marketing strategies—though positive—are typically a secondary effect rather than a direct outcome of enhanced customer satisfaction.