What does the process of creating a value stream map help identify?

Creating a value stream map is a visual tool used in lean management that helps identify both value-adding and non-value-adding activities within a process. By mapping out the flow of materials and information, organizations can clearly see where value is being created and where waste occurs.

This identification is crucial because it allows teams to focus their efforts on improving efficiency and eliminating waste in areas that do not contribute to the product or service's value from the customer's perspective. The value stream mapping process often results in insights that can guide process improvements, enhance productivity, and ultimately provide greater value to the customer, leading to a more streamlined operation.

While understanding customer preferences, employee training needs, and best marketing practices are important aspects of business management, they are not the primary focus of a value stream map. The main purpose is to optimize processes by distinguishing what adds value versus what does not.