Phil Crosby is known for which notable quote regarding quality?

Phil Crosby is famously associated with the quote "Quality is free," which encapsulates his philosophy that the costs associated with poor quality—such as rework, returns, and lost customers—actually outweigh the investments made to ensure good quality. He believed that when organizations commit to quality, they will save money in the long run, as proper quality management reduces waste and inefficiencies. This perspective shifted the traditional view that achieving quality necessarily incurred additional costs. By asserting that quality is free, Crosby emphasized the idea that organizations should view quality initiatives not as a burden but as an essential element of operational efficiency and competitiveness. This concept has had a lasting impact on quality management practices across various industries.