According to quality management principles, why should slogans and exhortations be eliminated?

In the context of quality management principles, eliminating slogans and exhortations is advised primarily because they can be distracting and ineffective in driving actual improvements in processes and outcomes. While these slogans might seem motivational at first glance, they often fail to address the underlying issues that impact quality. Instead of fostering a deep understanding of the processes needed for improvement, such slogans may lead to superficial adherence to quality concepts without instigating genuine changes in behavior or practices.

When organizations rely on simple phrases or motivational sayings, employees might feel encouraged temporarily, but this does not translate into actionable steps toward enhancing products or services. Quality management emphasizes systematic approaches and data-driven decisions over mere slogans. The focus should be on training, engagement, and solid processes that genuinely lead to improvement rather than reliance on phrases that do not inherently lead to meaningful change.